Quality is our most valuable asset and has
positioned us at the forefront of today’s
international tourism industry.”
ou’ve got to be international,” repeated
Lorenzo Fluxá Figuerola over and over
again to his children while they were
growing up. The year was 1956 and during that
time Lorenzo had acquired Viajes Iberia, a small,
yet thriving travel agency with six branches and
40 employees. But Lorenzo had a much bigger
dream, one of expanding the business — and the
most likely way to do so was overseas.
Years later, Miguel Fluxá would take over the
reins of the family’s travel agency and work
towards making Lorenzo’s vision reality. In 1973,
Miguel founded the tour operator Iberojet, and
six years later embarked on the company’s
international venture, opening an incoming
travel agency, Iberotravel, with offices in London
and Manchester; and Visit US, with branches in
Miami and Orlando, to deal with Iberojet
customers. By 1986 Miguel had built a portfolio
of companies with a consolidated and widespread
reputation. This encouraged him to extend the
range of services the group offered its customers
by entering the hotel sector and opening the first
IBEROSTAR Hotels & Resorts hotels in Mallorca
and the Canary Islands.
After consolidating the group’s hotel
business in Spain, the company continued with
its expansion strategy, opening its first
establishment in the Caribbean. The beachfront
five-star IBEROSTAR Bávaro Resort opened in
Punta Cana, in the Dominican Republic in 1993.
“
Y
Exclusively Yours
|
Winter / Spring 2017
119
Miguel Fluxá is Executive Chairman of Grupo
Iberostar, an organization with more than
60 years of experience in the tourism industry.
Photo courtesy of Grupo Iberostar
