Travel agencies using OnlineXpress, TravelSavers and NEST’s website and marketing program, have experienced a 16 percent year-over-year lift in business. OnlineXpress offers travel advisors a polished platform to boost online visibility, client engagement and lead generation.

OnlineXpress offers agencies branded websites, integrated marketing tools, and lead-generation features that enable travelers to explore destinations, view promotions, and submit trip inquiries. The platform includes customizable templates, mobile responsiveness, built-in SEO, and call-to-action elements to help advisors promote offers and capture leads.

“OnlineXpress creates a connection between the lead and the advisor,” said Christine Vincent, senior director of online Strategies and consumer engagement for TravelSavers. “The consumer is intrigued by the attention-getting content and requests more information. The platform routes requests directly to the advisor, ensuring the agency owns the relationship from the first touchpoint through to booking.”

With 35 percent of travelers discovering new destinations on Instagram and 70 percent using search engines for trip planning, OnlineXpress equips advisors to meet consumers where they are already researching and engaging, turning digital discovery into real conversations and real business.

OnlineXpress provides advisors with a competitive edge using multiple digital touchpoints. Through email newsletters and supplier offers, an agency shares branded promotions that draw travelers to its website — a digital storefront it owns. There, consumers can read more about the trip, understand how the advisor can help, and submit an inquiry for planning assistance.

The platform’s email component sends supplier and advisor content to an agency’s client list, with no limit on the number of contacts. Consumers receive relevant travel inspiration and travel offers with the agency’s branding, creating scalable marketing without increasing advisor workload. Through the combination of websites and promotion, OnlineXpress helps agencies extend their community influence in local markets.

“OnlineXpress is highly effective at converting traveler demand into bookings,” said Vincent. “It offers automated, always-on marketing that allows advisors to focus their energy on other areas of brand building and client service.”

Agencies are increasingly investing in OnlineXpress as a way to bolster consumer marketing and online visibility. The platform has grown sign-ups by nine percent year over year.

 In response to advisor demand, the platform has expanded significantly since its 2015 launch. OnlineXpress now offers several website layout options and built-in tools to support ongoing marketing. In the past year, the program has expanded to provide custom-designed websites for agencies, producing professional digital storefronts at a fraction of traditional development costs.

A dedicated team provides a support desk for OnlineXpress onboarding, page creation, website updates, troubleshooting, webmaster maintenance and digital consultations. This hands-on care helps advisors optimize consumer-friendly online brand experiences, reinforcing TravelSavers and NEST’s commitment to pairing technology with expert guidance.

To expand support for OnlineXpress agencies, Kendra Smallcanyon has joined the team as website and Advisor support coordinator. In this newly created role, Smallcanyon assists advisors in strengthening their online presence and provides support across the platform. She helps agencies champion the advantage of travel professionals in creating trips. For more information, visit www.travelsavers.com or www.jointhenest.com.