TRAVELSAVERS and NEST are enhancing AI Connect, their tailored AI marketing tool for advisors. This enhancement comes as the adoption of AI in the travel industry grows, with projections indicating the global AI market in tourism could hit $2.9 trillion by 2033. According to the Everest Group, AI adoption in the sector is increasing at a rate of 14-16 percent annually.

AI Connect, developed in collaboration with Toby AI, empowers advisors to market more efficiently, freeing up time for other essential tasks. Since its launch in fall 2024, subscriptions have continued to grow consistently. A complimentary 7-day trial enables affiliated agencies to explore how AI Connect can enhance business, enhance communication and transform strategies into sales.

“We’re not following the trends with AI—we’re actually setting them,” said Nicole Mazza, Chief Marketing Officer of TRAVELSAVERS and NEST, in a press statement. “AI Connect provides our advisors with a competitive edge by producing personalized, high-impact content in minutes instead of hours. With these new enhancements, we’re redefining what modern marketing and selling look like in our industry.”

“AI Connect is so much more than just a marketing tool,” Mazza continued. “It’s a sales accelerator. It empowers our advisors to convert more leads, not just create more content. It’s an outstanding example of our commitment to spark results for advisors through innovative technology, strategic guidance, and proven solutions.”

AI Connect Continues to Evolve

A recent addition to AI Connect is the Persistent Prompts feature, which enables advisors to customize their brand voice by setting preferences for tone, format and structure. This way, every social post, email and campaign aligns with the advisor’s style.

AI Connect is designed for TRAVELSAVERS and NEST advisors, offering exclusive, real-time supplier promotions for rapid content creation, pre-written social media caption templates for Reels, stories and posts, and coaching for writing, strategy, hashtags and content planning. The platform is secure, never used to train external AI models and integrates with Canva for easy creation of on-brand visuals using royalty-free images. Advanced tools, such as Newsletter Builder, VS Translate for multilingual support and VS Voice for AI voiceovers, along with over 600 editable Destination Guides, enhance its capabilities.

For more information, visit travelsavers.com and jointhenest.com.