Cruise Booking Growth Is Especially Strong for Exotic Destinations

TORONTO (March 27, 2024): As 2024’s wave season draws to a close, TRAVELSAVERS reports a dramatic increase in ocean cruise sales, especially to more exotic destinations.

TRAVELSAVERS Canada states that ocean cruise bookings were up 34 per cent in the first quarter of this year compared to the same period last year. While sales to popular cruise destinations such as the Caribbean, Alaska, and Europe are growing, the strongest increases are for less typical itineraries. In a recent TRAVELSAVERS Canada survey, exotic travel ranked second for top emerging travel trends in 2024. This is evident as premium cruise bookings show Asia up 148 per cent and South America up 57 per cent over 2023.

“Canadians are definitely getting more adventurous when it comes to selecting their cruises. This wave season has inspired travellers to book trips to destinations that weren’t as accessible in the past,” said Jane Clementino, Senior Vice President and General Manager, TRAVELSAVERS Canada. “People are also realizing that cruises provide exceptional value for their holiday dollar with special offers, shipboard credits, and other inclusions, which probably helps with their decision to splurge and go global.”

Canadians are in fact going for all the bells and whistles as luxury cruise sales are experiencing momentum for 2025. TRAVELSAVERS Canada statistics show bookings for next year are up 24 per cent over 2024.

TRAVELSAVERS and The Affluent Traveler Collection offer affiliate agencies and advisors value-added incentives and savings for cruise sailings year-round through the Value Incentive Program (VIP). This highly sought-after program includes over fifteen preferred cruise lines with hundreds of sailings offering affiliates exclusive client perks to attract and close sales.

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ABOUT TRAVELSAVERS CANADA
TRAVELSAVERS Canada is part of American Marketing Group, Inc. (AMG), an essential business partner for the retail travel community. It is proud of its 54-year legacy of providing agency owners with the tools they need to succeed and the power to continue operating independently with a competitive edge that stands out in the marketplace. The travel marketing organization offers a robust set of products and services including access to year-end profit share bonus programs; no membership fees for exclusive members; one-on-one dedicated business consultants; custom lead-generating digital marketing tools; proprietary loyalty programs; digital and print marketing materials; proprietary technology platforms offering lucrative hotel rates, cruise comparisons, and lead-generating CRM systems; travel industry training programs; comprehensive hotel programs; and a portfolio of corporate new business development solutions.

Travel professionals interested in learning more about joining TRAVELSAVERS Canada can visit http://www.travelsaverscanada.com.