Custom-Built AI Platform Empowers Advisors to Sell Smarter, Market Faster, and Stay Ahead in an Increasingly Competitive Landscape

TORONTO (August 12, 2025): In an era where generative AI is transforming industries, TRAVELSAVERS Canada is leading the charge in the travel space with AI Connect, a powerful, all-in-one AI marketing assistant designed specifically for its network of travel advisors.

Setting the Pace with AI

Over the past year, the number of Canadian businesses that were using AI to deliver services has nearly doubled, with 12.2 per cent now actively using AI and 17.9 per cent planning to adopt it in the coming year, according to Statistics Canada. As AI adoption accelerates, TRAVELSAVERS Canada continues to champion travel professionals, equipping them with valuable tools like AI Connect to lead the way in a competitive market.

AI Connect, in partnership with Toby, helps advisors market more effectively, enabling them to reallocate time to other essential responsibilities. As a result, subscriptions have been growing each month since its introduction in the fall of 2024. With a complimentary seven-day trial, affiliated agencies can experience how AI Connect helps attract more business, enhance client communications, and turn smart strategy into real sales.

“This isn’t about chasing trends, it’s about creating them,” says Jane Clementino, Senior Vice President and General Manager of TRAVELSAVERS Canada. “AI Connect gives our advisors a strategic edge, delivering tailored, conversion-focused content in minutes, not hours. With our latest updates, we’re raising the bar for what smart selling looks like in today’s travel industry.”

Smarter Selling Starts Here

TRAVELSAVERS Canada recently introduced Persistent Prompts, the latest enhancement to AI Connect. This feature allows travel advisors to set their own brand voice preferences such as tone, format, and structure. Every social post, email, and campaign is automatically aligned with the advisor’s style while showcasing supplier offers with creativity and consistency.

“AI Connect has quickly become an invaluable tool in my business with Toby, the AI assistant, adapting my tone and communication style to be more efficient,” says Karen Lippett, Owner of TRAVELSAVERS Canada affiliate LatitudesPlus-Smart Travel. “From planning client events, generating social media content and assisting with daily inquiries, the support is truly comprehensive.”

Tailored Just for Advisors

Unlike generic tools, AI Connect is purpose-built for TRAVELSAVERS Canada advisors and customized for their real-world needs:

● Exclusive, real-time supplier promotions for faster content creation.

● Pre-written social media caption templates for Reels, stories, and posts.

● Coaching and support for writing, strategy, hashtags, and content planning.

● Never used to train outside AI models, ensuring security and confidentiality.

● Integrated with Canva for easy, on-brand visuals using royalty-free images.

● Advanced tools like Newsletter Builder, VS Translate (multilingual support), VS Voice (AI voiceover), and over 600 editable Destination Guides.

“Whether I need help drafting a polished email, developing marketing ideas, or building a rough itinerary for a complex FIT, AI Connect delivers,” says Jeff Clarke, Owner of TRAVELSAVERS Canada affiliate Murdoch Travel. “AI Connect is saving me hours of work each week. It's like having an extra set of hands, and in this business, that time is invaluable.”

“AI Connect goes above and beyond marketing assistance,” Clementino says. “It actually helps our advisors sell more, not just post more. AI Connect reflects TRAVELSAVERS Canada’s commitment to empowering advisors to reach their goals through cutting-edge technology, expert coaching, and business solutions.”