TRAVELSAVERS Canada has rolled out new features for AI Connect, an AI-powered marketing assistant developed for its network of travel advisors.

The tool, created in partnership with Toby, is designed to help advisors streamline marketing tasks so they can focus on other areas of their business. 

Subscriptions have been increasing since AI Connect’s introduction in fall 2024, the company says.

“This isn’t about chasing trends, it’s about creating them,” said Jane Clementino, senior vice-president and general manager of TRAVELSAVERS Canada. 

“AI Connect gives our advisors a strategic edge, delivering tailored, conversion-focused content in minutes, not hours. With our latest updates, we’re raising the bar for what smart selling looks like in today’s travel industry.”

The latest update, called Persistent Prompts, allows advisors to set brand-voice preferences for tone, format and structure so that all social posts, emails and campaigns match their style while promoting supplier offers.

“AI Connect has quickly become an invaluable tool in my business with Toby, the AI assistant, adapting my tone and communication style to be more efficient,” said Karen Lippett, owner of TRAVELSAVERS Canada affiliate LatitudesPlus-Smart Travel. 

“From planning client events, generating social media content and assisting with daily inquiries, the support is truly comprehensive.”

According to TRAVELSAVERS Canada, AI Connect offers:

• Real-time supplier promotions for faster content creation

• Pre-written social media caption templates for Reels, stories and posts

• Coaching for writing, strategy, hashtags and content planning

• Security measures to ensure data is not used to train outside AI models

• Canva integration for on-brand visuals using royalty-free images

• Tools such as Newsletter Builder, multilingual support, AI voiceover and more than 600 editable destination guides

“Whether I need help drafting a polished email, developing marketing ideas, or building a rough itinerary for a complex FIT, AI Connect delivers,” said Jeff Clarke, owner of TRAVELSAVERS Canada affiliate Murdoch Travel. 

“AI Connect is saving me hours of work each week. It's like having an extra set of hands, and in this business, that time is invaluable.”

“AI Connect goes above and beyond marketing assistance,” Clementino added. 

“It actually helps our advisors sell more, not just post more. AI Connect reflects TRAVELSAVERS Canada’s commitment to empowering advisors to reach their goals through cutting-edge technology, expert coaching, and business solutions.”