In today’s crowded travel marketplace, TRAVELSAVERS Canada is providing its affiliated advisors with state-of-the-art technology, novel lead-generation programs and marketing initiatives to enhance their competitive edge.

The network shared the latest updates on its innovations at the Travel Market conference, being held June 4 to 7 at Hyatt Regency Grand Cypress Resort in Orlando.

“Our commitment has always been to empower advisors with the tools and support they need to succeed,” said Jane Clementino, Senior Vice President and General Manager of TRAVELSAVERS Canada. “We continue to invest in forward-thinking technology and innovative programs that help advisors sell smarter, operate more efficiently, and stay competitive in an ever-changing marketplace.”

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Lead-Generation Initiatives

Digital campaigns have been the cornerstone of TRAVELSAVERS Canada’s lead-generation strategy since their introduction two years ago. Video and social media ads attract consumers looking for travel expertise, who are then driven to network websites. These ads in Meta have delivered nearly 3.5 million impressions and more than 78,000 clicks to sites, producing quality leads for advisors.

These campaigns meet the growing appetite among travellers for immersive experiences, building connections with key market segments such as guided vacations, adventure travel, romance travel and new-to-cruise customers.

Another initiative driving leads to advisors is enhanced agency profiles. Travellers can search for and select an advisor who’s a fit for their preferences based on location, specialties, destination expertise, languages spoken as well as accolades and certifications. Since their debut last fall, 78
per cent of advisor profiles have been updated, highlighting their strengths to consumers on a valuable marketing platform.

Profiles appear on the TRAVELSAVERS Canada website, recently relaunched to consumers.

OnlineXpress Digital Storefronts

TRAVELSAVERS Canada agencies are increasingly taking advantage of an exclusive website creation and hosting program, OnlineXpress. With this unique benefit, they can invite customers and prospects to experience their engaging digital storefronts.

Agencies are using OnlineXpress to polish their online presence and market to consumers. The program has shown remarkable growth this year over the same time in 2024, with 1,400 leads generated, 323,500 pageviews (up 67 per cent) and 842,400 emails (up 16 per cent).

Technology Innovations

The industry-leading tripXpress booking platform now offers a feature solely available to TRAVELSAVERS Canada advisors. They can deep-link directly to tripXpress from their webpages, blog posts or social media. The link will take consumers directly into the booking process and
automatically attribute the booking to the advisor.

Another tripXpress innovation coming soon will provide advisors with an all-in-one dashboard for marketing tools and insights. The dashboard will consolidate data and list management for direct mail, email and OnlineXpress. Advisors will be able to order direct mail and emails
through the dashboard and manage preferences, including targeting clients.

TRAVELSAVERS Canada has also introduced a custom-branded URL at the agency or advisor level that will stay the same for every marketing campaign. Advisors can easily drive consumers to this single link for promotions, showcasing offers through the link in their email signature and
on social profiles.

“Advisors consistently share that they’re looking for fresh, effective ways to attract new clients while staying connected to existing ones,” said Clementino. “At the same time, they’re stretched thin running their businesses, which is why our focus is on delivering intuitive, time-saving tools
that drive real results so advisors can grow their business without adding to their workload.”

KORE Education Enrichment

The KORE program – launched in Canada last year to train the next generation of professional travel advisors – is undergoing a major revision. The refreshed curriculum will update topics, create shorter modules, add more interaction through exercises and gamification, and build a community of learners through the web-based platform. Agencies will also be able to create customized KORE versions for their advisors.

KORE equips new consultants with the essential skills and real-world knowledge to be successful travel professionals and business owners. It provides learners with a thorough, self-paced online curriculum. KORE is the sole advisor education program that offers mentoring with an agency
owner or manager, as well as a placement service to match candidates with leading agencies.