TRAVELSAVERS CANADA ADVISORS FORECAST PROSPEROUS YEAR
AHEAD DESPITE CHALLENGES

Survey Respondents Shared Positive Attitudes Towards AI and its
Professional Value

TORONTO (January 4, 2023) — Buoyed by a strong return to travel in 2023,
TRAVELSAVERS Canada advisors expect a profitable year ahead.

Seventy-five percent of respondents to a recent survey foresee their sales
increasing in 2024. Of those, 30 percent envision significant growth, and 46
percent believe sales will grow somewhat. Only three percent predict sales will
decline somewhat, with no one anticipating a significant drop.

“Travel is booming once again,” said Jane Clementino, Senior Vice President
and General Manager of TRAVELSAVERS Canada. “After so much built-up
demand, people are prioritizing travel, specifically higher-end experiences. We’ll
continue to see premium and luxury travel soar well into 2024 and beyond.”

One advance advisors are anticipating positively is generative artificial
intelligence. Sixty percent of advisors view it positively, saying it’s a great tool or
has potential. Eighteen percent view it neutrally and another 17 percent aren’t
sure about its impact. Just five percent view it negatively.

Advisors named AI-assisted travel planning as one of the top five trends
emerging in 2024. Two-thirds of those surveyed – 68 percent - have used AI
already or want to try it and only 12 percent say they are not using it and do not
plan to try it.

“We’re excited about the possibilities AI brings and how it can be leveraged by
advisors to streamline their planning and marketing tasks,” said Clementino.
“We’re implementing AI in our proprietary technology tools so that advisors can
focus on what they do best — providing excellent customer service.”

While advisors are confident about sales growth, they are also realistic about the
challenges they will continue to face in 2024. The top concern survey
respondents envision are issues related to air travel, such as fare costs. They also
foresee problems related to rising prices and a potential recession. Many
advisors, coming off an incredibly busy year, also anticipate dealing with
burnout.

Survey results are as follows:

2024 Sales
? 46% predict sales will increase somewhat
? 30% predict sales will increase significantly
? 21% predict sales will stay the same
? 3% predict sales will decrease somewhat

Biggest Challenges
? 19% cited air issues (fare costs, NDC)
? 18% cited inflation/rising prices
? 16% cited burnout
? 11% cited fears of recession/less purchasing power
? 11% cited geopolitical issues

Attitude Towards AI
? 49% say it has potential for advisors
? 17% say it’s neither good nor bad
? 17% say they don’t know
? 11% say it’s a great tool for advisors
? 4% say it’s not good for advisors
? 2% say it’s a threat to advisors

AI Usage
? 47% want to learn how to use it
? 12% don’t and won’t use it
? 11% use it frequently
? 11% use it occasionally
? 9% have tried it

TRAVELSAVERS Canada advisors took the survey from Nov. 8 to 27, 2023.

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ABOUT TRAVELSAVERS CANADA
TRAVELSAVERS Canada is part of American Marketing Group, Inc. (AMG), an
essential business partner for the retail travel community. It is proud of its 53-year
legacy of providing agency owners with the tools they need to succeed and
the power to continue operating independently with a competitive edge that
stands out in the marketplace. The travel marketing organization offers a robust
set of products and services including access to year-end profit share bonus
programs; no membership fees for exclusive members; one-on-one dedicated
business consultants; custom lead-generating digital marketing tools; proprietary
loyalty programs; digital and print marketing materials; proprietary technology
platforms offering lucrative hotel rates, cruise comparisons and lead-generating
CRM systems; travel industry training programs; comprehensive hotel programs;
and a portfolio of corporate new business development solutions.

Travel professionals interested in learning more about joining TRAVELSAVERS
Canada can visit http://www.travelsaverscanada.com.