Exploring New Horizons: Loyalty, Culture & Innovation

This volume’s Feature Article, Exclusive Member-Only Rates with Accor for Your Travelers, spotlights how the ALL Accor loyalty program enhances value for both travelers and advisors. With more than 4,000 hotels across 45 brands—from luxury icons like Raffles and Fairmont to midscale favorites such as Novotel and Mercure—Accor offers something for every traveler. Learn how clients can enjoy up to 10% off member rates while earning Reward and Status points, and how advisors can benefit from commissionable, flexible bookings worldwide.

For destination inspiration, we highlight two stories that celebrate renewal and discovery. The Spirit of Aloha: 4 Ways to Experience the Rich History & Culture of Maui explores meaningful ways to engage with the island’s heritage while supporting its ongoing recovery. Then, in San Francisco’s Comeback: A Golden Opportunity for Travel Advisors, see how the City by the Bay is reinventing itself with revitalized landmarks, cultural attractions, and new hotel openings—making now the perfect time to reintroduce clients to this dynamic destination.

We’re also sharing insights to help you stay informed and inspired. In our Business Travel article, TravelJoy Founder: Why AI Won’t Replace Travel Advisors, It Will Make Them Essential, learn how new AI tools are designed to empower, not replace, advisors—shifting focus from busywork to curation. And in Advisor’s Advice, Bill Bennett provides practical reminders on how to access and book TRAVELSAVERS Preferred Rates in the GDS and via tripXpress to maximize value for your clients.

You’ll also want to check out our Hotel News, Air News, Hotel Deals and Extended Stay tabs for more information and discounts you and your clients will appreciate.

Don’t Forget Your Chance to Win!
Test your knowledge of this volume of Agent’s Edge, now featuring prizes from our suppliers.

This Volume’s Prize: 5,000 ALL Accor Guest Loyalty points
December Quiz: Closed
January Quiz: Click here

Thank you for your partnership and dedication this past year to help travelers explore the world with confidence. We hope the TSA Hotel Program has helped you with your clients’ hotels and resort’s needs. Have a safe and enjoyable holiday season and we’ll see you back in February!

Trisha Hall
Editor-in-Chief
Agent’s Edge