With notable lifts across its upscale brands, the global hospitality brand has more than 15,000 additional keys in the pipeline heading into the second half of 2025.

Phoenix, Arizona (June 18, 2025) — BWH^® Hotels, the global hospitality enterprise comprised of WorldHotels^™, Best Western^® Hotels & Resorts, and SureStay^® Hotels, continues its accelerated growth globally, with nearly 100 new hotels welcomed in the first half of 2025. The new hotels introduced this year are in the heart of high-demand destinations such as Latin America, the Middle East, and Asia Pacific — aligning with traveler interests and trends like cultural discovery, wellness, and outdoor adventure.

BWH Hotels has achieved this exceptional level of growth by prioritizing both domestic and international development, contributing to its emergence as the second-largest independent soft branding company in the world. The hospitality leader continues to build its development pipeline, which boasts more than 200 hotels and 15,000 keys. These new conversions and an impressive pipeline support the five-year “North Star” goal of achieving 5,000 hotels globally. This growth is further bolstered by the brand’s two award-winning loyalty programs, Best Western Rewards^® and WorldHotels Rewards^℠ , which deliver strong value to returning guests and hotel owners.

Best Western Port Lincoln

"The first half of 2025 has been nothing short of transformative for BWH Hotels. We've not just added hotels; we've strategically expanded our footprint, igniting our growth trajectory worldwide. This remarkable achievement is a testament to the unwavering dedication of our partners and hoteliers, who share our vision for unparalleled hospitality,” said Larry Cuculic, President and Chief Executive Officer of BWH Hotels. “As we surge toward our goal of 5,000 hotels, we’re not just meeting the steady demand for travel; we’re anticipating it, innovating within it, and creating exceptional experiences that will redefine the future of hospitality. Our commitment extends beyond growth; it’s about driving lasting value for our owners and building a truly global legacy."

Noteworthy New Properties

BWH Hotels has strengthened the portfolios across its 18 distinct brands, with the luxury and upscale segments achieving impressive growth, with additions including Soul Spring Sanctuary, WorldHotels Crafted Collection, in Xochitepec, Mexico; Wenlan Hotel, WorldHotels Elite Collection, in Northern Hangzhou, China; Best Western Premier® Hidden Hills Hotel in Istanbul, Turkey; The Dextro, BW Premier Collection®, in San Diego; Shades, Orakai Cheonggyesan Hotel, BW Premier Collection, in Seoul, South Korea; Best Western Port Lincoln in Port Lincoln, Australia; and Melrose at Seabrook, BW Signature Collection®, in Seabrook, Texas. The brand also introduced its first entry in the glamping accommodation category with Zion Wildflower Resort, WorldHotels Crafted Collection, outside of Zion National Park in Virgin, Utah.

The Dextro, Best Western Premier Collection

Doubling Down on the Middle East

BWH Hotels has made great strides toward its global growth goals by expanding in regions like the Middle East, where government investment in tourism complements rising demand in luxury and business travel options. As BWH Hotels moves closer to its goal of reaching 70 properties in the Middle East by 2027, it marked a significant milestone this year by signing eight new additions in 2025 to date, including WorldHotels King Road, Jeddah; The Pearl of Africa, WorldHotels Luxury Collection, in Kampala, Uganda; Best Western Premier, Riyadh; and Best Western Premier Madinah Hotel, Madinah. These landmark hotels join the fast-growing BWH Hotels portfolio in the region, which also includes the luxurious WorldHotels Crafted Sunflower Resort, AlUla; the contemporary Aiden® Shades Hotel, Jeddah; the Best Western Plus® Hotel, Makkah (opening Summer 2025); and the Executive Residency Al by Best Western® Shafa Hotel, Jeddah (opening Winter 2025).

Innovation in Emerging Categories

BWH is driving innovation and growth in emerging hotel categories that cater to modern traveler and developer needs, evidenced by the:

Growth of @HOME by Best Western℠, a new-build, upper-midscale extended-stay brand with more than 30 hotels in development, that satisfies rising consumer and developer demand for properties offering comfort, flexibility, and contemporary amenities in a longer stay format.
Introduction of multiple glamping resorts to the BWH development pipeline following the successful rollout of Zion Wildflower Resort, WorldHotels Crafted Collection earlier this year, equipping independent hotel operators the technology and procurement scale needed to succeed.
Continued expansion of the contemporary and fast-growing Aiden collection, a design-forward boutique brand that offers contemporary amenities and technology touchpoints, ideally positioned for chic urban destinations and reimagined property assets.

About BWH^® Hotels  

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western^® Hotels & Resorts and SureStay^® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 18 brands across every chain scale segment, from luxury to economy, BWH Hotels suits the needs of developers and guests in every market.

 *Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline. 

Photo information:
Top photo 1: Soul Spring Sanctuary
Top photo 2: Zion Wildflower
Top banner photo: Wenlan Hotel Northern Hangzhou
Bottom banner photo: Orakai Cheonggyesan Hotel, BEST WESTERN Premier Collection

Nearly 100 New BWH Hotels Added Thus Far in 2025